How do you personalise cold email without hours of research?
Personalisation that works is one true, specific line about the company or the person, tied to the problem you solve. Research each account once (what it does, its news, who decides), keep the facts with their sources, and write a short email built on one of them. Mail-merge fields are not personalisation.
What counts as personal
- A recent event at their company: a hire, a launch, a new office, a change of leader.
- Something their role owns: the problem their job is measured on.
- A reason to write now, said plainly.
What does not
- Their first name and company name in a template.
- Flattery about a post they wrote.
- A long first paragraph about you.
How Striker does it
Striker researches each company before writing, shows the source of every fact, gives each buyer the problem their own job owns, and writes in your voice to a strict standard: short, plain, no stock phrases. You approve every email.