How can a small agency run outbound for its own new business?
Pick the one type of client you serve best, list the companies that fit, and watch them for a reason to write: a new marketing or sales leader, a launch, new funding. Send a handful of researched emails a day from your own mailbox, follow up twice, and keep what each prospect said for next time.
Why agencies struggle with their own outbound
Client work always comes first, so new business stops and starts. A small daily routine beats a big campaign once a quarter.
What to say
Lead with the change at their company and one result you produced for a similar client. Ask a simple question; do not send a deck.
How Striker does it
Striker runs the routine for you: it finds companies for each type of client, keeps those with a live reason, drafts the emails, and keeps a separate workspace and results page for each client you run outbound for.