What are buying signals in B2B outbound?
A buying signal is a public event that makes a company more likely to need what you sell right now: hiring for the team you help, a new leader in the role you sell to, new funding, a new office or market, a pricing change or a partnership. Signals tell you when to write and what to write about.
The strongest signals
- New roles in the team your product serves.
- A new head of that team in their first months.
- Funding or a new office, which come with budget and plans.
- Someone who replied to you before moving to a new company.
How signals fade
A signal is strongest in its first weeks and weaker each week after. Act on the fresh ones first, and do not keep mentioning old news.
How Striker does it
Striker watches every account you write to, finds these events, gives each account a why-now score that fades as the news ages, and has the next email waiting when key news lands.